The world is awash in claims of green and sustainable products.
How much of it is trustworthy? How much is greenwashing?
TerraVeritas is a science company dedicated to investigating environmental and sustainability claims. Our expertise combines verification methodologies, environmental and sustainability science and issues, auditing, and reporting. Our team consists of a core group of sustainability specialists, and a global roster of auditors. Our clients are companies of all sizes, operating in all parts of the globe.
TerraVeritas is part of the TerraChoice group of companies.
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 June 1, 2010
Consumers are being inundated with opportunities to become carbon neutral and/or to offset portions of their daily activities. Offsets can now be included with a variety of online purchases (airline tickets and computers, for example). There are also an abundance of online carbon calculators and organizations selling RECs and offsets available to anyone with Internet access.
Couple the ease of access with the fact that the offsets and renewable energy credit markets are largely unregulated - no single framework exists to ensure that the purchase of offsets or RECs actually reflects reductions in greenhouse gas emissions --- and the recipe seems ripe for greenwashing. [ read more... ]
 March 4, 2010
TerraVeritas recently appeared in the Feb/March 2010 issue of GoPro Magazine, an American government purchasing publication, as part of a Sellars GREENXTM Towels ad.
[ read more... ]
 October 18, 2009
With the recent crack down from the US Federal Trade Commission (FTC) and the Canadian Competition Bureau (CBC) on false or misleading environmental claims being made on products, TerraVeritas is noticing an increase in organizations looking for third party verification and validation of their environmental claims. Over the last 12 months, the FTC and CBC have laid charges related to claims of biodegradable, “environmental safety and soundness”, eco-friendly, organically-grown, fuel efficiency and Energy Star listings.
 June 5, 2009
AWAY WE GO is going to greener places!
TerraVeritas is continuing to help “green” the film industry through its ongoing activities with Green Media Solutions including consultation with filmmakers and production companies. The film, starring Maggie Gyllenhaal and John Krasinski (from The Office) was released on June 5, 2009.
 November 17, 2009:
World Wildlife Fund - Canada
Actively supported by over 150,000 Canadians, World Wildlife Fund (WWF)-Canada is one of the country’s leading conservation organizations.
Their mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with the environment. [ read more... ] |
