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Client: AIRMILES™
Service(s): Environmental Product and Service Screening Program and Program Guideline Development for AIRMILES’ My Planet Rewards Program
Description:
TerraVeritas and TerraChoice Environmental Marketing (a wholly owned subsidiary of TerraChoice Group) partnered with AIRMILES, a LoyaltyOne company, to help it develop two main aspects of its My Planet™ Program – the product and service environmental screening criteria and the My Planet Program Principles.
AIRMILES Collectors now have the option to redeem reward miles for greener products and services from the My Planet rewards catalogue. These greener rewards are selected for inclusion in the My Planet catalogue based on scientifically sound environmental screening criteria developed by TerraVeritas and TerraChoice Environmental Marketing. In addition to developing these product and service screening criteria, TerraChoice worked with and supported AIRMILES in its creation of key Principles to advancing environmental stewardship, and were developed using a sound, life-cycle based approach to ensure that the most important environmental impacts of the entire range of MyPlanet Rewards are addressed. These Principles also provide enough clarity to be implemented consistently by Sponsors, and are easily understood by and resonate with consumers.
Learn more about AIRMILES My Planet |
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 June 1, 2010
Consumers are being inundated with opportunities to become carbon neutral and/or to offset portions of their daily activities. Offsets can now be included with a variety of online purchases (airline tickets and computers, for example). There are also an abundance of online carbon calculators and organizations selling RECs and offsets available to anyone with Internet access.
Couple the ease of access with the fact that the offsets and renewable energy credit markets are largely unregulated - no single framework exists to ensure that the purchase of offsets or RECs actually reflects reductions in greenhouse gas emissions --- and the recipe seems ripe for greenwashing. [ read more... ]
 March 4, 2010
TerraVeritas recently appeared in the Feb/March 2010 issue of GoPro Magazine, an American government purchasing publication, as part of a Sellars GREENXTM Towels ad.
[ read more... ]
 October 18, 2009
With the recent crack down from the US Federal Trade Commission (FTC) and the Canadian Competition Bureau (CBC) on false or misleading environmental claims being made on products, TerraVeritas is noticing an increase in organizations looking for third party verification and validation of their environmental claims. Over the last 12 months, the FTC and CBC have laid charges related to claims of biodegradable, “environmental safety and soundness”, eco-friendly, organically-grown, fuel efficiency and Energy Star listings.
 June 5, 2009
AWAY WE GO is going to greener places!
TerraVeritas is continuing to help “green” the film industry through its ongoing activities with Green Media Solutions including consultation with filmmakers and production companies. The film, starring Maggie Gyllenhaal and John Krasinski (from The Office) was released on June 5, 2009.
 November 17, 2009:
World Wildlife Fund - Canada
Actively supported by over 150,000 Canadians, World Wildlife Fund (WWF)-Canada is one of the country’s leading conservation organizations.
Their mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with the environment. [ read more... ] |
