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TerraVeritas’ clients include companies of all sizes, in many industries, and in locations around the globe.
For all of the clients listed below, our objective was to investigate environmental claims brought to us by the client. Our process is to review each claim, using various methods, and to report on the verifiability – or not – of the claim. Some clients choose to keep our verification work confidential while others boast, “verified by TerraVeritas” and include this message as part of the promotion of the claim.
Below you will find various case studies of projects we have worked on. (Some of these projects were conducted under the name of our parent company – TerraChoice - prior to the formal creation of the TerraVeritas subsidiary.) |
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 June 1, 2010
Consumers are being inundated with opportunities to become carbon neutral and/or to offset portions of their daily activities. Offsets can now be included with a variety of online purchases (airline tickets and computers, for example). There are also an abundance of online carbon calculators and organizations selling RECs and offsets available to anyone with Internet access.
Couple the ease of access with the fact that the offsets and renewable energy credit markets are largely unregulated - no single framework exists to ensure that the purchase of offsets or RECs actually reflects reductions in greenhouse gas emissions --- and the recipe seems ripe for greenwashing. [ read more... ]
 March 4, 2010
TerraVeritas recently appeared in the Feb/March 2010 issue of GoPro Magazine, an American government purchasing publication, as part of a Sellars GREENXTM Towels ad.
[ read more... ]
 October 18, 2009
With the recent crack down from the US Federal Trade Commission (FTC) and the Canadian Competition Bureau (CBC) on false or misleading environmental claims being made on products, TerraVeritas is noticing an increase in organizations looking for third party verification and validation of their environmental claims. Over the last 12 months, the FTC and CBC have laid charges related to claims of biodegradable, “environmental safety and soundness”, eco-friendly, organically-grown, fuel efficiency and Energy Star listings.
 June 5, 2009
AWAY WE GO is going to greener places!
TerraVeritas is continuing to help “green” the film industry through its ongoing activities with Green Media Solutions including consultation with filmmakers and production companies. The film, starring Maggie Gyllenhaal and John Krasinski (from The Office) was released on June 5, 2009.
 November 17, 2009:
World Wildlife Fund - Canada
Actively supported by over 150,000 Canadians, World Wildlife Fund (WWF)-Canada is one of the country’s leading conservation organizations.
Their mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with the environment. [ read more... ] |
