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Client: Generation 2000 Inks (G2K Inks)
Service(s): Claims Validation
Description:
In response to a request from a large retailer, Generation 2000 Inks, a Quebec-based manufacturer of inks used in packaging applications, brought in TerraVeritas to verify the VOC and metals content of a line of printing inks. As a part of the verification process, product from the manufacturing facility was sampled and physical testing of the inks was commissioned. The material importance of the claim was assessed and the claims language was screened against the FTC’s and Industry Canada’s environmental marketing guides. For Generation 2000 Inks’ ECO Series 2000 and ECO Process lines of inks, TerraVeritas validated the claim of “Printing ink contains less than 3% by weight of VOCs, and less than 50 parts per million of cadmium, chromium, lead and mercury, metals identified by CONEG as posing environmental and health hazards”.
Learn more about Generation 2000 Inks |
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 December 2010
Publication: Electric EnergyT&D Magazine
Guest Editorial: TerraVeritas Vice President, Susan Herbert, talks about the rise of green power and how and why companies should avoid greenwashing. [ read more... ]
 TDMonthly Online,
September 2010
by Kate Rusnak Susan Herbert, Dr. Toy, Dr. Sally Edwards, Catherine Wilt, The SHIFT Report, and more all take part in this article on how toy manufacturers can verify and validate their greener toys to ensure they are not misleading consumers. [ read more... ]
 June 1, 2010
Consumers are being inundated with opportunities to become carbon neutral and/or to offset portions of their daily activities. Offsets can now be included with a variety of online purchases (airline tickets and computers, for example). There are also an abundance of online carbon calculators and organizations selling RECs and offsets available to anyone with Internet access.
Couple the ease of access with the fact that the offsets and renewable energy credit markets are largely unregulated - no single framework exists to ensure that the purchase of offsets or RECs actually reflects reductions in greenhouse gas emissions --- and the recipe seems ripe for greenwashing. [ read more... ]
 March 4, 2010
TerraVeritas recently appeared in the Feb/March 2010 issue of GoPro Magazine, an American government purchasing publication, as part of a Sellars GREENXTM Towels ad.
[ read more... ]
 October 18, 2009
With the recent crack down from the US Federal Trade Commission (FTC) and the Canadian Competition Bureau (CBC) on false or misleading environmental claims being made on products, TerraVeritas is noticing an increase in organizations looking for third party verification and validation of their environmental claims. Over the last 12 months, the FTC and CBC have laid charges related to claims of biodegradable, “environmental safety and soundness”, eco-friendly, organically-grown, fuel efficiency and Energy Star listings.
 June 5, 2009
AWAY WE GO is going to greener places!
TerraVeritas is continuing to help “green” the film industry through its ongoing activities with Green Media Solutions including consultation with filmmakers and production companies. The film, starring Maggie Gyllenhaal and John Krasinski (from The Office) was released on June 5, 2009.
 November 17, 2009:
World Wildlife Fund - Canada
Actively supported by over 150,000 Canadians, World Wildlife Fund (WWF)-Canada is one of the country’s leading conservation organizations.
Their mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with the environment. [ read more... ] |
