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 June 1, 2010
Consumers are being inundated with opportunities to become carbon neutral and/or to offset portions of their daily activities. Offsets can now be included with a variety of online purchases (airline tickets and computers, for example). There are also an abundance of online carbon calculators and organizations selling RECs and offsets available to anyone with Internet access.
Couple the ease of access with the fact that the offsets and renewable energy credit markets are largely unregulated - no single framework exists to ensure that the purchase of offsets or RECs actually reflects reductions in greenhouse gas emissions --- and the recipe seems ripe for greenwashing. [ read more... ]
.jpg) March 04, 2010
Sellars Towels “Verified”
TerraVeritas recently appeared in the Feb/March 2010 issue of GoPro Magazine, an American government purchasing publication, as part of a Sellars GREENXTM Towels ad. Sellars Wipers and Sorbents has been one of the first TerraVeritas clients to proactively promote their validated claim in a print advertisement.
TerraVeritas worked with Sellars to validate its claim of “made with 40% post-consumer recycled fiber (based only on the product's fiber content, which represents a minimum of 85% of the total product weight)”.
Click here to view a larger version of the
GREENXTM Towels ad.
 November 17, 2009
World Wildlife Fund
Actively supported by over 150,000 Canadians, World Wildlife Fund (WWF)-Canada is one of the country’s leading conservation organizations. Their mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with the environment.
WWF-Canada sought the assistance of TerraVeritas, a wholly owner subsidiary of TerraChoice, to ensure that all products sold through their online store demonstrate a legitimate and tangible commitment to environmental and sustainability issues. TerraVeritas partnered with WWF-Canada to develop a product and service “green screen” and validation program for their online store. This work tied in nicely with the organization’s mission and also helped WWF-Canada reduce the potential for perceived “greenwashing”.
The product and service “green screen” developed by TerraVeritas sets minimum environmental standards across the entire life cycle of various product categories that must be met for inclusion in the online store. Every product available for sale on the WWF-Canada website will have passed the TerraVeritas “green screen”.
For more information about WWF-Canada, visit www.wwf.ca.
 October 18, 2009
With the recent crack down from the US Federal Trade Commission (FTC) and the Canadian Competition Bureau (CBC) on false or misleading environmental claims being made on products, TerraVeritas is noticing an increase in organizations looking for third party verification and validation of their environmental claims. Over the last 12 months, the FTC and CBC have laid charges related to claims of biodegradable, “environmental safety and soundness”, eco-friendly, organically-grown, fuel efficiency and Energy Star listings.
 June 5, 2009
AWAY WE GO is going to greener places!
TerraVeritas is continuing to help “green” the film industry through its ongoing activities with Green Media Solutions including consultation with filmmakers and production companies. The film, starring Maggie Gyllenhaal and John Krasinski (from The Office) was released on June 5, 2009.
 October 23, 2008.
Drax Power Limited
Drax Power Limited chooses TerraVeritas for global verification of sustainable biomass supply. Drax Power is the owner and operator of Drax Power Station, the largest, cleanest and most efficient coal-fired power station in the UK.
Drax recently announced its plan to replace coal with sustainable biomass, and to commence a program of new biomass project development. To ensure the sustainability of the biomass supply, Drax adopted a set of sustainable biomass principles, and engaged TerraVeritas to develop and implement a program of verification against those principles.
 October 23, 2008.
TerraVeritas Website Launch
TerraVeritas, a member of the TerraChoice group of companies, launched a new website today. TerraVeritas’ sustainability validation services had been previously promoted through the TerraChoice profile and website. “The growth of the organization and increasing importance of sustainability verification sciences warrants a stand-alone web presence”, said Scott McDougall, CEO of TerraChoice Group.
 August 15, 2008.
EARTHMARK/Green Media Solutions
EARTHMARK/Green Media Solutions announces selection of TerraVeritas for verification of ‘greening’ “AWAY WE GO" the next SAM MENDES PRODUCTION.
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